Signs designed by a pupil from Viking Primary School are being used to inform drivers of a new 30mph speed limit on Yeading Lane.
The road is the last in the borough to have its limit reduced as part of a new borough-wide 30mph limit, aimed at improving safety on roads managed by the council.
Children from the school joined Councillor Bassam Mahfouz to erect the first of the signs on Wednesday morning at the junction of Radcliffe Way, just moments from their school. The new speed limit comes into force on Yeading Lane on Thursday, 19 January 2012.
According to the Department for Transport if a pedestrian is hit by a vehicle at 40mph, they are four times more likely to die than if the car was travelling at 30mph – the difference is even greater for children. Reducing speeds can also help reduce the number of collisions because drivers have more time to react.
Councillor Bassam Mahfouz, cabinet member for Transport and Environment said: “It’s always tragic when someone is seriously injured on our roads, but what’s worse is that so often accidents are preventable. Road safety is a top priority for us and we are doing all we can to reduce the number of serious accidents. We know that speed is often a factor in collisions and that’s why we are introducing the borough-wide 30mph zone to improve safety and make Ealing’s streets safer for all road users.”
The new 30mph limit is the maximum allowed on any borough road, but there will continue to be even lower limits in some locations, such as outside schools. Drivers are also reminded that they must continue to adjust their speed to the road conditions.
The speed limits on the borough’s main trunk roads, such as the A40 and Uxbridge Road, will continue to be set by Transport for London, which manages those roads.