Ealing, Brent and Hounslow councils have joined forces to create a unique West London parking service.
The first and biggest of its kind in the country, it could generate substantial savings and at the same time improve services.
The three boroughs, which are part of the West London Alliance, this week approved Serco as the chosen contractor to run parking services. The contract is subject to a standstill period until 2 April.
The five-year contract will mean an improved parking service thanks to economies of scale, new technology and more efficient working practices.
Councillor Bassam Mahfouz, cabinet member for transport and environment at Ealing Council, said: “This new contract is an excellent example of how west London boroughs are coming together to ensure we can make the savings that are needed whilst at the same time making real, palpable improvements in service.
“Ealing’s Parking team has seen year on year reductions in the issuing of PCNs over the past three years whilst rolling out improved services such as pay-by-phone for visitors and in the future, virtual parking permits for residents. The new contract gives us an opportunity to build on these improvements and offers us options going forward for potential further savings.”
Elaine Bailey, Managing Director of Serco Home Affairs, said: “We are delighted to have been awarded this exciting new contract to run parking services for the West London Alliance. Serco has extensive experience in managing complex operations and innovative technologies to deliver efficiencies and economies of scale – and ultimately provide cost savings.”
The new service will enable all three boroughs to introduce an improved and more efficient parking service.
It will see the introduction of ‘virtual’ parking permits for controlled parking zones, meaning motorists will no longer have to display paper permits on their windscreens.
The introduction of new IT and pooling of back office resources will see an improved service delivered for the benefit of both residents and visitors to the boroughs.