Get on your bike for fantastic Ealing cycling discounts

Ealing Council is giving local people another reason to get on their bikes this week as it introduces two new cycle equipment discounts.
Bassam with his son Alexander ahead of the Ticket to Ride
Cyclists can purchase any silver ‘sold secure’ bike lock – which usually retails at £30 – for just £10, thanks to a subsidy from the council. The £20 discount also applies to many higher-value locks and is available at the following cycle shops:

– Woolsey of Acton: 281 Acton Lane, W4 5DH
– London Bike Hub: 18 Queens Avenue, UB6 9BX
– Ealing Cycles: 9 Bond Street, W5 5AP
– The Bike Shop: 67 The Broadway, UB6 9PN
– There Cycling: 60 Boston Road, W7 3TR
– Bicycle Repair Station: 2a Goldsmith Road, W3 6PX

To redeem the offer, customers will simply need to show photo ID and fill in a short form in-store.

A special code is also being made available to Ealing residents to purchase discounted ‘smile’ wall bike brackets. The brackets are in the shape of a smiling face and, once affixed to a wall, can be used with a lock to store bikes securely while at home. Ealing Council has subsidised the cost of the brackets, bringing the price down from £29.99 to just £5.

To purchase a ‘smile’ bracket, residents should contact HB Designs on 01380 840 819 and quote reference number 125LBES/66. The bracket will be sent directly to residents, along with a wall-fixing kit and instructions, as well as information about storing your bike and cycling in Ealing – and all in environmentally-friendly packaging.

Cabinet member for environment and transport, Councillor Bassam Mahfouz, said: “With more and more residents taking up cycling, it is fantastic that we are able to offer these discount schemes. Most bikes stolen in Ealing are secured with poor-quality locks, so I encourage all cyclists to take advantage of this offer and upgrade their lock to reduce the likelihood of theft.

“The bike lock discount is also a great way to bring more business to local shops, as well as giving shoppers the opportunity to get advice from the in store cycling experts.”

Both discounts schemes are funded through the local implementation plan (LIP) funding given to the council by Transport for London.

For more information, please email