Ealing to introduce Residents’ Rewards card for recyclers

Residents will soon be able to get discounts and offers from a wide range of local and national businesses simply by playing their part in recycling household waste.
From next spring Ealing Council’s Residents’ Rewards scheme will enable those who register online via a special telephone number or by smartphone app to report how they are recycling before being awarded points that can be exchanged for discounts and offers.

Community groups will benefit too, as residents will have the option to donate their points to local community groups and schools. Residents who are registered on the scheme will have the opportunity to say which local projects should be supported.

Councillor Bassam Mahfouz, cabinet member for transport and the environment, said: “I am delighted that we are introducing our Residents’ Rewards scheme for those who recycle. Being green will now be good for your pocket with discounts at local and national stores. There will also be opportunities to support local charities.”

The council is committed to increasing the proportion of waste recycled from 41% now to 50% by 2020. As well as being good for the environment, increasing recycling avoids the cost of dumping waste at landfill sites.

Local businesses that get actively involved by offering discounts and offers will help boost their business and the local economy as a whole.

The council will monitor the amount of recycling taking place across the borough but will not measure waste and recycling from individual households.

The new initiative will involve assistance from recycling organisation Greenredeem. It is funded by a £1.1 million grant the council has secured from the government to improve local recycling rates. This money is also enabling improvements to recycling services with the introduction of weekly collections of food waste, plastics and cardboard from flats and council estates and recycling banks for old electrical and electronic items.

Ealing Council was successful in a bid for £1,133,000 from a Department for Communities and Local Government funding pot.

More information about the scheme will be delivered to every home in the borough in late March 2014.