Ealing residents’ efforts to recycle more and throw away less rubbish have resulted in the highest ever winter recycling rates for the borough.
From December 2013 to February 2014, recycling increased by 5% and household waste reduced by 1%, compared to the same period the year before.
The amount of Christmas trees recycled in 2014, also doubled compared to last year, and will greatly reduce the amount of greenhouse gas emissions, as these trees are turned into compost rather than sent to rot in landfill.
Councillor Bassam Mahfouz, cabinet member for environment and transport said ‘‘I am thrilled at the rise in recycling and the reduction in household waste over winter, and would like to thank residents for their remarkable efforts to achieve this. These results show that by making even a small change the effects can be huge.
“The council is making a concerted effort to come up with imaginative ways to encourage residents to recycle more and help us reach our 50% by 2020 target. Last year’s civic Christmas tree outside Ealing Town Hall [pictured] made from 900 recycled plastic bottles, the same amount used in the UK every 2 seconds, certainly grabbed people’s attention and was designed to make people think more about recycling.”
The council also launched a residents’ rewards scheme on Monday giving people who recycle discounts and offers, and the opportunity to donate to community projects www.greenredeem.co.uk for more details