Ealing Council has been shortlisted for ‘campaign of the year’ in the Local Government Chronicle (LGC) awards for its 50% by 2020 awareness campaign.
The extensive campaign, launched in 2013, aims to help drive up recycling rates across the borough to 50% of household waste by 2020. It includes projects such as the Recycle My Stuff website, featuring an interactive house residents can explore for tips; community ambassador programmes featuring well-known figures; and a unique Christmas tree, which made international headlines for its design and environmental message.
To make recycling easier, accessible and more convenient the council has introduced service enhancements such as the installation of 11 textile recycling banks, 13 electrical recycling banks and five on-the-go recycling bins in various locations across the borough. Recycling for residents living in flats has also been made easier with the provision of new food waste, plastics and cardboard recycling communal bins.
Residents have also been able to take advantage of being rewarded for their recycling with the introduction of the Greenredeem Residents’ Rewards Scheme. The scheme offers the opportunity for residents to collect points which they can then use for discount offers or to support community projects.
Councillor Bassam Mahfouz, cabinet member for transport and environment said: “We have invested significantly in raising awareness of everyone’s responsibility to recycle.
“I am incredibly pleased to see that our borough continues to recycle more and would like to thank all residents for their remarkable efforts. What may seem like a small step for each of us, contributes greatly to the overall result.
“No matter how we look at it, recycling benefits us all. By diverting recyclable and re-usable items from landfill, we are not only saving ourselves millions of pounds a year by avoiding unnecessary landfill taxes but helping the environment too.”
The finalists for the LGC Awards will be announced at an awards ceremony on 11 March 2015. For more information visit https://awards.lgcplus.com/
Registration for Greenredeem Residents’ Reward Scheme is free and can be completed online at www.greenredeem.co.uk
A free real Christmas tree recycling collection service is being offered to all residents until Friday 30 January. Tree collections will follow the usual garden waste collection schedule. Tree trunks must not exceed 20cm in diameter and any trees taller than 6ft will need to be cut in two. Alternatively, real Christmas trees recycled at some of the borough’s parks and open spaces. A full list of these locations and the collection schedule is available at www.ealing.gov.uk/recycling